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You may not be able to decide if your work colleagues get to see your links in a company email. You are six times more likely to get a click-through from an email campaign than you are from a tweet. Make sure your links work on your own browser, and that your linking habits in your campaign are conducive to what service providers expect to see from quality emails. Does it really matter?Įmail links play a huge role in the success of an email marketing campaign. For example, emails that are image-heavy tend to get marked as spam more frequently as well. Likewise, make sure you’re not getting blocked for something else. Subscribers emailing you to ask for links to products that are included in your emailĬertain link types, such as mailto links, run a much higher risk of being identified as spam and blocked.High open rates but low click-through rates in general.A suddenly high bounce rate from a specific email provider.Routinely low click-through rates on specific browsers or email providers.
#Office 365 outlook cannot open links how to
How to measure whether links are enabled in an emailĪs a marketer, you might expect to see the following if your links are being blocked by spam filters or security measures: In 2018, users of EasyList and uBlock Origin began experiencing difficulty with Gmail email links because these ad blockers registered such links as ads, therefore blocking them. If you find that text hyperlinks aren’t working in your emails, you may have come across a bug.
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Click the Settings gear in the upper right-hand side of the menu bar at the top of the page.Here’s how to do that in Outlook and in Gmail. Work computers, such as those at the office, which need to protect sensitive informationĭepending on your audience, you might want to make sure your subscribers know that they can manually enable links in emails to view and click on them, especially if you consistently see low performance.Public computers, such as those at the library, which come in contact with large amounts of people every day.As such, they’re often disabled in emails and browsers as a security measure. They’re one of the easiest features of emails to disguise, and unsuspecting readers can-and do-fall for official-looking links. However, links are also common vectors for malware and viruses.
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Links in your email campaign help you accomplish this. As a marketer, you want subscribers to convert into paying customers. Most marketing emails will have links in the body of their email in order to drive traffic to a website, blog, or landing page.